AT.

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AT.

Home

Home

Works

Works

About

About

Resume

AT.

Home

Home

Works

Works

About

About

Resume

In-App feedback system

In-App feedback system

In-App feedback system

Giving customers a voice while turning sentiment into actionable product signals.

My Role:

Product Designer

Team:

Avinash Thakur, Developers, PM

Timeline:

2 Weeks

Overview

As the product evolved, we lacked a consistent way to collect in-app feedback. Most insights came from delayed, issue-focused sources like support tickets and internal reviews, leaving gaps in understanding user experience during key moments. This created an opportunity to introduce a simple feedback system to capture real-time insights.

As the product evolved, we lacked a consistent way to collect in-app feedback. Most insights came from delayed, issue-focused sources like support tickets and internal reviews, leaving gaps in understanding user experience during key moments. This created an opportunity to introduce a simple feedback system to capture real-time insights.

The Problem

Traditional feedback forms are often long and feel like a task, which discourages users from sharing their thoughts. Quick reactions alone don’t provide enough detail to understand user issues.

Traditional feedback forms are often long and feel like a task, which discourages users from sharing their thoughts. Quick reactions alone don’t provide enough detail to understand user issues.

Key Features

A lightweight in-app feedback system that combines quick reactions with detailed feedback to capture meaningful customer insights.

Features:

  • Emoji-based quick reactions

  • Dedicated feedback section

  • Optional screenshot attachments

  • Context-aware acknowledgement

  • Emoji-based quick reactions

  • Dedicated feedback section

  • Optional screenshot attachments

  • Context-aware acknowledgement

Design Approach

The design focuses on reducing friction by collecting feedback at the right moments. Instead of relying on a single feedback form, the experience combines lightweight reactions with detailed feedback to capture meaningful insights without interrupting the user journey.

The design focuses on reducing friction by collecting feedback at the right moments. Instead of relying on a single feedback form, the experience combines lightweight reactions with detailed feedback to capture meaningful insights without interrupting the user journey.

We chose emoji-based feedback over star ratings to make the interaction more expressive, intuitive, and engaging.

We chose emoji-based feedback over star ratings to make the interaction more expressive, intuitive, and engaging.

Key Design Principles

  • Reduce friction

  • Capture feedback in context

  • Support quick and detailed feedback

  • Keep the experience lightweight

  • Reduce friction

  • Capture feedback in context

  • Support quick and detailed feedback

  • Keep the experience lightweight

UI Designs

UI Designs

The final interface showcasing key feedback touchpoints, from quick reactions to detailed feedback submission.

The final interface showcasing key feedback touchpoints, from quick reactions to detailed feedback submission.

Outcome

This solution enables quick sentiment capture and detailed feedback within the app, helping product teams validate features faster, identify usability gaps earlier, and make more informed decisions.

Learnings

Designing this feature reinforced that collecting feedback is as much about timing as it is about the interface. Keeping feedback lightweight while allowing users to provide more detail helped balance participation with actionable insights.

Let's build something meaningful together.

Let's build something meaningful together.

Get in touch

Get in touch

cartoon.avi@gmail.com

+91 8892493320

Get in touch

cartoon.avi@gmail.com

+91 8892493320

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